In a significant move to bolster India's digital infrastructure, Bharti Airtel's digital unit, Xtelify, has introduced a comprehensive cloud platform and AI-driven software tools tailored for businesses and telecom operators. This initiative is set to revolutionize the way companies manage their operations by offering scalable and secure solutions. The platform provides infrastructure- and platform-as-a-service options, ensuring seamless migration and adaptability to various business needs. By integrating AI, Xtelify aims to optimize data management, enhance workforce efficiency, and improve customer engagement, thereby elevating service quality and increasing average revenue per user (ARPU). This strategic development aligns with India's ongoing efforts to strengthen its domestic cloud data storage capabilities, reducing reliance on foreign providers and fostering a more self-sufficient digital ecosystem.
The launch of Xtelify's cloud and AI services also marks a significant collaboration with major telecom operators, including Singtel, Globe Telecom, and Airtel Africa. These partnerships are expected to expedite the deployment of the platform across diverse markets, facilitating a broader reach and impact. The Indian cloud services industry, valued at $8.3 billion in 2023, is projected to experience substantial growth, with estimates reaching $24.2 billion by 2028, according to IDC data. This expansion underscores the increasing demand for robust digital solutions and the pivotal role of companies like Bharti Airtel in meeting these needs. Additionally, Airtel's recent collaboration with AI search engine Perplexity, offering a one-year free subscription to its 360 million customers, further demonstrates its commitment to integrating advanced technologies and delivering enhanced value to its user base.