In a significant move to expand its global reach, BBC Studios has unveiled a redesigned BBC.com and a new BBC app, aiming to make its renowned journalism more accessible to audiences worldwide. The updated platforms offer a contemporary look and improved navigation, providing users with a seamless experience across various devices. This initiative reflects the BBC's commitment to digital innovation and its mission to deliver trusted news and storytelling to a broader audience.
The new BBC.com and app feature enhanced coverage in areas where the BBC resonates most, including global news, business, innovation, and sustainability. With a unified layout across web and app, the platforms deliver a cohesive user experience, bringing together content from different areas of the BBC. Additionally, advanced advertising capabilities unlock new opportunities for advertisers, supporting the BBC's ongoing digital transformation efforts. This launch underscores the BBC's dedication to adapting to the evolving digital landscape and meeting the needs of its global audience.