Rethinking Purchases: Cost-Per-Use

Published on November 21, 2025 | Source: https://www.forbes.com/sites/nancyanderson/2019/05/31/how-not-to-waste-money-use-the-cost-per-use-formula/

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In today's consumer-driven world, it's easy to be swayed by the allure of low-priced items that promise immediate satisfaction. However, this often leads to a cycle of frequent replacements and increased waste. The cost-per-use (CPU) approach offers a refreshing perspective by encouraging consumers to consider the long-term value of their purchases. By dividing the item's price by the number of times you anticipate using it, you can assess its true worth over time. For instance, investing in a durable winter coat might seem costly upfront, but if it lasts for years, the cost per wear becomes minimal, making it a more economical choice in the long run. forbes.com

This mindset shift not only promotes financial prudence but also aligns with sustainable living practices. By prioritizing quality over quantity, consumers can reduce waste and support environmentally friendly manufacturing processes. Moreover, the CPU approach encourages mindful consumption, leading to more intentional and satisfying purchases. It's a simple yet effective strategy to ensure that your spending aligns with both your financial goals and environmental values. lifestyle.sustainability-directory.com


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Example:

Consider the decision between two pairs of shoes: a $50 pair that lasts one year with 50 uses, and a $150 pair that lasts five years with 250 uses. The cost per use for the first pair is $1, while the second pair's cost per use is $0.60. Despite the higher initial investment, the second pair offers better value over time. This illustrates how the cost-per-use approach can guide consumers toward more economical and sustainable choices. ([quorumfcu.org](https://www.quorumfcu.org/learn/money-management/how-to-apply-the-cost-per-use-method/?utm_source=openai))

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