The BBC has unveiled a redesigned website and app, aiming to provide a more contemporary and user-friendly experience for its global audience. The new platforms feature an updated design and navigation, making it easier for users to access a wide range of content, including news, business, culture, and more. This initiative reflects the BBC's commitment to adapting to the evolving digital landscape and meeting the needs of its diverse audience.
In addition to the refreshed design, the new BBC.com and BBC app offer enhanced advertising capabilities, allowing for a more premium and sustainable commercial offering. The platforms are available worldwide, with the BBC app replacing the previous International BBC News app. This launch signifies a significant step in the BBC's ongoing digital transformation, aiming to make its trusted journalism and storytelling more accessible to audiences outside the UK.